So I know Iâm a little late but I just watched Seth Godin talking at Google on Google Video (found the link on Presentation Zen). The video itself is pretty interesting, Seth has a lot to say and his delivery is great. What follows are some thoughts I jotted down:
- Seth Godin looks disturbingly like a young Lex Luthor.
- It is hard to ignore the irony of watching Seth Godin praise Googlers for delivering a great experience while cursing at the horrible performance and low quality of Google Video.
- Seth Godin is a great salesman. No doubt about it. Heâs especially skilled at selling himself and thatâs what heâs doing throughout the video. He starts out, though, by selling the audience themselves:
âYou guys have built something for the agesâ¦ Iâm quite intimidated to be talking to you at allâ¦ I have no business telling you anythingâ¦â?
When talking about the simple design of Googleâs homepage in â99, He talks about
the decisions Youâve made.Remember, this talk was recorded in Feb. 2006, how many were present in Sethâs audience who had any effect on those decisions? One person? Two people? Maybe five, yet Seth keeps saying You,
A brilliant thing that You did.You, my audience. You, the guy sitting at the 3rd row, employee number who-even-counts-anymoreâ¦ The capital Y is palpable, heâs almost pointing at the audience when he says it.
Before presenting his ideas, Seth buys his audienceâs agreement:
The two giant marketing wins I want to outline, You know what they are but I wanna describe them.This simple statement â you already know what Iâm about to tell you, itâs not news to you, and so, of course, itâs true.
Then he goes on. He goes on to describe the major ideas of almost each one of his books. Free Prize Inside, Purple Cow, IdeaVirus, Permission Marketingâ¦ theyâre all there. He may have skipped the Red Fez but Iâm sure thatâs an oversight. The only thing missing is the Amazon link with the embedded affiliate ID. In a talk dubbed âAll Marketers are Liars,â? Seth Godin definitely proves heâs one of the best. Marketers, of course.